Automotive emblems are transforming. Once static badges of identity, they are now becoming powerful illuminated brand signatures. For carmakers, this shift is not only about aesthetics — it’s about recognition, safety, and differentiation in a rapidly changing landscape.
From electric vehicles to premium design trends, lit logos are becoming increasingly common across the industry. OEMs are looking for solutions that combine design freedom, performance, lightweight structures, easy assembly, and energy efficiency. At the same time, they face challenges: illuminated logo assemblies built with conventional, PCB-based solutions can be bulky and costly, and require a more complex assembly onto the vehicle when compared to simple, unlit solutions.
TactoTek’s In-Mold Structural Electronics (IMSE®) technology addresses these challenges head-on. By integrating LEDs and circuitry inside a thin, single-piece, seamless structure, illuminated IMSE® emblems offer:
These advantages mean brands can deliver striking, uniform illumination while removing design obstacles, streamlining assembly, and reducing material use.
Imagine illuminated logos that are not only static, but also dynamic, programmable, and interactive. IMSE® technology opens possibilities for new lighting effects and even sensing capabilities — enabling the creation of vehicles with standout branding, enhanced safety features, and excellent user experience.
This blog is just the beginning. In our upcoming webinar, we’ll go deeper into:
Reserve your spot now and join us for the live session on October 1st.
