25.3.26
25.3.26
Webinars

Design Hour by TactoTek x Sundberg-Ferar: Combining Beauty and Function with IMSE®

Design Hour by TactoTek x Sundberg-Ferar: Combining Beauty and Function with IMSE®
MARCH 25TH 2026

8.00 am EST / 15.00 am EET

What if form and functionality were no longer separate?

At CES 2026, TactoTek and Sundberg-Ferar came together for an inspiring Design Hour exploring the future of Human-Machine Interface (HMI) through IMSE® (In-Mold Structural Electronics). Now we bring this session for everyone. This webinar reveals how integrating light, sensors, haptics, and control systems directly into molded structures transforms the way we design and experience products.

For decades, designers and engineers have balanced between aesthetics and functionality: displays hidden in bezels, lighting added as secondary components, PCBs buried beneath surfaces. Traditional product architecture meant layers, sub-assemblies, and compromises. IMSE changes that.

The session will be presented by David J. Byron, Principal and CEO of Sundberg-Ferar, a globally respected industrial design and innovation consultancy founded in 1934. With decades of experience shaping industries and guiding world-class brands, David leads teams that bridge strategy, design, engineering, and user experience to deliver meaningful, real-world solutions.

In this webinar, David will share how Sundberg-Ferar approaches HMI design at the intersection of beauty, function, and emerging technology, and how IMSE enables entirely new creative and engineering possibilities.

What You’ll Learn:

  • How IMSE enables higher-quality HMI engagement
  • The design impact of light integration—from ambient glow to precise light lines
  • Surface stack strategies: texture, print, and light working as one
  • Part reduction and weight savings through structural electronics
  • 3D form freedom and new creative possibilities
  • Real-world applications across mobility, wellness, robotics, home, handheld products, and industrial enclosures

Join us for an insight-driven session where design strategy meets advanced manufacturing technology and learn how to create products that are lighter, smarter, more integrated, and more emotionally engaging.

Fill out the form to register for the webinar.

Webinar duration is 45 min, including the Q&A session.

Webinar Hosts

David J. Byron
Principal, CEO
,
Sundberg-Ferar
Derrick Defever
Business Development Manager
,
TactoTek
Tua Takkinen
Product Planning Manager
,
TactoTek
FOR MORE INFORMATION, PLEAsE CONTACT

Register for the webinar