Making Brands Stand Out with Illumination: a Shining Symbol of Brand Innovation

Making Brands Stand Out with Illumination: a Shining Symbol of Brand Innovation

In the evolving space of automotive design, details matter. Car manufacturers obsess over every aspect to create a memorable driving experience. One detail that is making waves is the illuminated emblems. Glowing emblems serve as both a visual signature and a fusion of aesthetics and technology, elevating the overall look and feel of the car. It makes your brand stand out, even more so now, in the EV world where horsepower alone doesn’t sell.

Looking at the fascinating world of illuminated emblems in cars, their origins, functions, and their role in the modern automotive landscape is a journey into the past, the present, and a crystal gaze into the future.

Humble and rudimentary beginnings

This concept of illuminating an emblem is not new, but its evolution into a modern design element surely is. Early attempts were often rudimentary, in most cases lighting through an incandescent bulb, providing a soft glow but often lacking the uniformity a brand needed. These emblems were bulky, heavy, and complex in structure. Nevertheless, they served as a visual indicator to the consumer about your brand.

The Evolution to Today

As technology advanced, automakers began experimenting with different lighting sources and techniques to bring more attention to the brand. Such emblems with innovative design can be found on a wide range of vehicles, from luxury cars to the more affordable options, and they serve three primary purposes:

  • Branding: An illuminated emblem is a powerful branding tool. It conveys the manufacturer’s identity and logo instantly and makes the brand recognizable even from a distance.
  • Aesthetic Enhancement: Beyond branding, illuminated emblems enhance the overall aesthetics, bringing a message of sophistication and uniqueness. This makes the brand stand out in a crowded market.
  • Safety: Illuminated emblems can improve visibility. They can double up as daytime running lights and enhance the vehicle's visibility in low-light conditions, contributing to road safety.

A Bright Tomorrow

While the regulations on car lights dictate the use of illumination, we can look at how illuminated emblems can serve as design and functional elements in modern automobiles and beyond.

  • Illuminated emblems can serve as welcome scenario lights, lighting up as the user approaches the vehicle. The lights can be programmed to display different colors based on who approaches the vehicle, bringing dynamism to the brand and emblem.
  • Regulations permitted, these emblems can be used during operational purposes and, combined with other intelligent forms of navigation, can be used to send messages to nearby and oncoming vehicles, including the car’s status.
  • Rear emblems can enhance safety by adding a break light feature and can be part of the hazard warning system.
  • Rear emblems can be used to welcome users but also open the boot of a car.

The world of emblems is not restricted to the automotive space. An emblem is your brand and can communicate with its users in ways unimaginable. A home with a plethora of connected devices can serve as a platform for intelligent illuminated emblems:

  • A robotic vacuum or lawn mower can use the emblem to communicate about its state – connection to the network, state of the dust compartment, state of the filter, etc.
  • Illuminated Emblems can be used in aircraft to welcome passengers or be part of the first class or business class signature.
  • Emblems in an aircraft can be tuned to mimic the natural light, helping customers acclimatize to the destination – reducing jet lag and promoting well-being.
  • Home appliances with illuminated emblems can be programmed to indicate their state – e.g., dishwashers and washing machines.
  • Autonomous guided vehicles, battery-operated golf carts, the applications are endless.

IMSE® Light Channels: The Game Changer

TactoTek’s new platform, IMSE LightChannels, is a game changer enabling intelligence to illuminate emblems by:

  • Clear, Crisp Lighting: IMSE LightChannels allows for precise control over illumination, resulting in crystal-clear zones with superior uniformity, intensity, and light mixing with its use of injected light sources and single film structure.
  • Advanced Lighting: With IMSE System-in-Package (SiP), digital and programmable interfaces can control light and create experiences beyond decorative lighting.
  • Sustainable Lighting: IMSE LightChannels uses clear light guides in thin films for advanced lighting. For structural strength, recycled plastics can be used as they don’t interfere with the lighting function. This is unique to IMSE LightChannels, creating a sustainable recycled solution.
  • Cost Efficiency: IMSE LightChannels doesn't just dazzle with its aesthetics; it's also cost-effective. By streamlining the manufacturing process and reducing the Bill-of-Material (BoM), it offers significant cost advantages over traditional electronics and older Film-Insert-Molding (FIM) techniques.
  • Versatility: IMSE LightChannels is a versatile platform that supports various light applications, including dense illuminated icons, text, emblems, light lines, and surfaces. Its multi-shot molding process enables the creation of application-specific mounting points, enhancing flexibility for manufacturers.

In conclusion, illuminated emblems in cars are no longer just decorative elements; they are statements of innovation, luxury, and brand identity. TactoTek's IMSE technology, exemplified by IMSE LightChannels, is at the forefront of this transformation, redefining how illuminated emblems are designed and manufactured. As we look ahead to the future of automotive design, it's clear that illuminated emblems will continue to shine brightly, thanks to the groundbreaking advancements made possible by IMSE technology.

AI was used to support in generating part of the article content.

Webinar Hosts

No items found.
Karthikesh Raju
Karthikesh Raju
SVP Product Management and Marketing
No items found.