A global electric vehicle manufacturer aimed to create a next-generation illuminated emblem that expresses brand identity with precision and elegance. The challenge was to combine strong lighting performance with a slim, top-mounted design within tight space requirements.
Using IMSE® (In-Mold Structural Electronics) technology, the OEM (Original Equipment Manufacturer) achieved a fully integrated emblem structure that unites electronics, lighting, and design in a single, ultra-thin part. The result is a durable solution that simplifies assembly and enhances the vehicle’s visual appeal.
This anonymized case study highlights how IMSE® enabled the OEM to achieve its goals — redefining how illuminated emblems come to life.
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