8.9.26
8.9.26
Press Release

AFRY Brings Design and Engineering Expertise to the TactoTek® IMSE® Ecosystem

AFRY Brings Design and Engineering Expertise to the TactoTek® IMSE® Ecosystem

Leading global engineering, project management, and advisory company to apply In-Mold Structural Electronics in its automotive and mobility programs.

Oulu, Finland and Gothenburg, Sweden – September 8, 2026 – TactoTek®, the pioneer of IMSE® (In-Mold Structural Electronics) technology, has signed a technology licensing agreement with AFRY, a leading global engineering, project management, and advisory company. Under the agreement, AFRY joins the IMSE ecosystem as an engineering partner and will apply IMSE technology across its automotive and mobility design and engineering services, helping customers take IMSE-based smart surface solutions from concept to series production.

AFRY brings to the IMSE ecosystem a combination of complete product and vehicle development capability, industrial design, embedded software, and digital engineering, drawn from a broad automotive, industrial, and mobility client base. This allows AFRY to integrate IMSE technology into vehicle programs as part of a complete engineering offering. With AFRY, the ecosystem also gains its first design studio in Europe, together with extensive engineering expertise. AFRY's 18,000 engineers serve clients globally, including through on-site customer assignments.

"IMSE technology aligns well with the direction we see across the automotive industry, where seamless integration, smart functionality and efficient use of materials are becoming increasingly important. By combining design and engineering in new ways, IMSE creates opportunities for innovative vehicle solutions that bring clear value to our customers," said Martin Andersson, Director and Head of PSE / Experience Studios at AFRY. "We are also pleased that sustainability is a shared focus for both companies. With IMSE technology, sustainability is built in, not an add-on, and that is a value we can pass directly on to our customers."

“We warmly welcome AFRY to the IMSE ecosystem. Smart surfaces are born on the designer's table, and with AFRY, design and engineering now sit under one roof in Europe, close to many of the OEMs we serve," continued Sami Hyyryläinen, SVP, Licensing, Strategic Sales and Markets Expansion at TactoTek. "For customers, this means IMSE is no longer a question of feasibility – it's a question of what kind of smart surfaces they truly want to create to stand out in a highly competitive market."

TactoTek's IMSE technology integrates lighting, touch controls, electrical components, and circuitry directly into three-dimensional molded structures. By replacing conventional multi-component architectures with structural electronics, IMSE enables lightweight, thin smart surfaces that combine distinctive design and improved performance while reducing assembly complexity and total system cost. Leading automakers have awarded IMSE mass-production programs in both automotive interior and exterior applications.

About AFRY
AFRY provides engineering, project management, and advisory services that enable the energy and industrial transition and strengthen resilience in society. With 18,000 experts worldwide, we combine a global reach with local insights and deep sector knowledge to make a lasting impact for generations to come.

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AFRY Media Contact
Sari Fredriksson
Communications Manager, Division Industry, AFRY
sari.fredriksson@afry.com

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